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How to use pop culture in your marketing
Marketing, Content Shawna Ohm Marketing, Content Shawna Ohm

How to use pop culture in your marketing

Pop culture marketing is a great way to get noticed. Joining a conversation that’s already happening can help you amplify your voice and get noticed. But it isn’t a fool-proof strategy. Bad pop culture marketing is one of the worst, most cringey forms of marketing. Avoid it at all costs. Here’s how to strike the right balance.

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How to explain SVB’s collapse to clients
Content Shawna Ohm Content Shawna Ohm

How to explain SVB’s collapse to clients

By now, the world knows about Silicon Valley Bank (SVB). And headlines like "Second biggest bank collapse in U.S. history" are bound to scare your clients. Especially given the confusion around FDIC insurance, uninsured deposits, who's at risk, and why. Here’s an email template to help you explain the situation to your clients.

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