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How to use pop culture in your marketing
Pop culture marketing is a great way to get noticed. Joining a conversation that’s already happening can help you amplify your voice and get noticed. But it isn’t a fool-proof strategy. Bad pop culture marketing is one of the worst, most cringey forms of marketing. Avoid it at all costs. Here’s how to strike the right balance.
A picture is worth a hundred words
Financial education content can be dry and hard to understand. Visuals help people grasp concept.
Marketing jargon explained: the funnel
The funnel is one of the most jargon-y terms in marketing. But understanding it can be the difference between a successful marketing campaign … and a frustratingly “meh” effort.