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Content & Cocktails: webinar replay
Rewatch Content 151's first ever webinar, talking marketing strategies for 2021. We go over how to make your website work for your business, reasons to streamline your social media, and why 2021 is the year you should finally test out paid marketing online. Oh, and there are cocktails. ;)
Should you rethink LinkedIn?
LinkedIn is getting more traffic thanks to COVID-19 and social distancing… and it’s also getting a bit of a makeover from its new parent Microsoft. We look at whether you need to rethink LinkedIn.
Sales vs Marketing: You’re working too hard
A friend recently said to me: “Advisors are great at sales but terrible at marketing.” Here’s a look at why that is, how to fix it, and why it’s so important that you do.
The golden rule of marketing: Audience First
The secret to making it impactful for your clients (and prospective clients) is by tailoring it to them. And no one knows your clients better than you.
Perfection vs. reality
If you’re advising people about money, you want them to think that you’re good at money. But getting real about your mistakes could help you attract new clients.
Let’s talk about loss aversion
Many Americans are going to spend the next several months — possibly years — with no good choices. Understanding loss aversion can help you demonstrate your value to new clients.