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Content & Cocktails: webinar replay
Rewatch Content 151's first ever webinar, talking marketing strategies for 2021. We go over how to make your website work for your business, reasons to streamline your social media, and why 2021 is the year you should finally test out paid marketing online. Oh, and there are cocktails. ;)
The golden rule of marketing: Audience First
The secret to making it impactful for your clients (and prospective clients) is by tailoring it to them. And no one knows your clients better than you.
The power of knowing your clients
Financial advisors know their clients. But ask advisors about their customer journey… and you tend to get crickets. So I put together a guide to the customer journey tailored to helping financial advisors understand and engage their clients.
Perfection vs. reality
If you’re advising people about money, you want them to think that you’re good at money. But getting real about your mistakes could help you attract new clients.